AJIO management
AJIO seller management for fashion brands
AJIO, Reliance's fashion marketplace, reaches a style-conscious, premium-leaning Indian shopper. It's a curated platform, so getting onboarded well and presenting a polished catalog matters. EcommOcean handles AJIO onboarding, listing quality and marketing so your brand launches cleanly and grows with the right audience.
What we do on AJIO
Onboarding
Reliance AJIO brand and seller onboarding, catalog readiness and compliance with platform norms.
Curated listings
Styled imagery, accurate attributes and size charts tuned for AJIO's fashion-first shopper.
Pricing & promotions
Margin-aware pricing and promotion planning aligned to AJIO's premium positioning.
Marketing & events
On-platform marketing and seasonal event participation to capture demand peaks.
Inventory & fulfilment
Stock planning and fulfilment set-up to avoid missed sales and protect ratings.
Reporting
A clear monthly view of orders, returns and net profit on the channel.
AJIO is one of 16 channels we manage — see full marketplace management, our Myntra and Flipkart pages, or transparent pricing.
How selling on AJIO works
AJIO is Reliance's fashion-first platform with a curated, trend-led assortment. It leans on strong presentation and seasonality, so your catalogue and imagery need to match a style-led shopper's expectations.
Commercial terms and arrangements vary by category, and competitive pricing plus a well-built, on-trend catalogue drive visibility. Reliable operations and stock availability keep your products selling through.
Who AJIO suits
Fashion, footwear, accessory and lifestyle brands that want reach with India's trend-conscious shoppers and can keep a fresh, seasonal catalogue.
AJIO seller FAQs
How long does AJIO onboarding take?
Timelines depend on catalogue readiness and the onboarding arrangement, but most brands are live within a few weeks once imagery and product data are ready. We manage the process end to end.
What catalogue standards does AJIO expect?
AJIO is style-led, so it rewards clean, on-trend imagery and complete, accurate product attributes. We build and optimise the catalogue to fit.
Do you manage pricing and markdowns?
Yes. We set and adjust pricing and participate in events and markdowns strategically, so promotions drive volume without eroding your margin.