Target Plus management
Target Plus (Target+) marketplace management
Target Plus is invite-only — Target curates which brands join, which makes it high-trust and less crowded, but harder to get into. EcommOcean helps you position for approval and, once you're in, runs the account: curated assortment, drop-ship operations and listings that fit Target's shopper. It's a slower door to open, and worth it.
What we do on Target+
Approval positioning
Preparing your brand, catalog and pitch to fit Target's curation criteria, and managing the invite process.
Assortment strategy
Selecting the curated assortment that fits Target's shopper and merchandising standards.
Drop-ship operations
Setting up and running the drop-ship (partner-fulfilled) model Target Plus relies on.
Listing optimisation
On-brand, compliant listings with the content quality Target's platform expects.
Order & SLA management
Meeting Target's delivery and service SLAs to stay in good standing.
Growth & reporting
Expanding the assortment as it proves out, with clear monthly reporting.
Target Plus is one of 16 channels we manage — see full marketplace management, our Walmart and Amazon pages, or transparent pricing.
How selling on Target Plus works
Target Plus is Target's invite-only, curated marketplace. You cannot simply sign up — approval and brand fit matter, and the assortment is kept deliberately tight.
It rewards on-brand, high-quality catalogues that match Target's shopper and design sensibility. Presentation, reliability and a clean product range are what get and keep you in.
Who Target Plus suits
Established, on-brand consumer products — home, lifestyle, apparel and more — that fit Target's curated, design-conscious assortment.
Target Plus seller FAQs
How do I get invited to Target Plus?
Invitations depend on brand fit and category need. We help position and prepare your brand for consideration and manage the approval process.
What makes a good Target Plus fit?
On-brand, well-photographed, quality products that match Target's shopper and design standards. We audit your catalogue against those expectations first.
How do you manage operations?
We handle listings, pricing, orders, SLAs and returns, with clear monthly reporting, so your Target Plus presence stays healthy and on-brand.